If you intend to maximize your savings, you are going to need to buy your newspapers in even numbers. Many buy their papers in groups of 3 or 5 but the key is simply even numbers. The reason for this is almost every week, you will see a Buy One Get One (BOGO) sale somewhere. If you have taken this advice and purchased your papers evenly, you will always have a coupon for each of those sale items to make for a great deal!
Now before you rush off to snag another paper, you're going to want to compare your neighborhood papers. Many areas have 2 or more major papers and not all of them are created equal. It's important to check the papers you purchase to make sure they have the scheduled inserts in them. In my area, one paper doesn't always have the SmartSource insert while the one that's 1/2 the cost always has them all! Lucky me!
So how do we know what's scheduled in the paper? Glad you asked! Click below and bookmark!
They have an annual calendar of scheduled inserts along with a listing of what coupons will be in each of those inserts. Now you'll want to peak at this before buying your papers as there are weekends where no inserts are published (usually holiday weekends), and if there's a coupon you know you're going to use a lot, you can buy more papers than usual! It's an incredible tool that you will want to keep in a handy place!